{"title":"The Morning Of","description":"\u003cp\u003eThe quiet hours before the dress — what you wear, carry, and keep close while everything begins.\u003c\/p\u003e","products":[{"product_id":"petite-pochette","title":"The Petite Pochette","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Petite Pochette is an heirloom alternative to generic bride and bridesmaid gifts. Inspired by furoshiki and handcrafted from bonded lace or mikado satin, it's softly structured with hand-sewn handles designed to fold, drape, and carry with ease.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePerfect for holding jewelry, fragrance, lipstick, and small keepsakes throughout the wedding day and beyond. Each bag is hand-sewn in our For Keeps studio. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eMade in mikado satin or bonded lace — the same fabrics used in wedding gowns — because even the smallest details should feel like they belong.\u003c\/span\u003e\u003c\/p\u003e","brand":"For Keeps","offers":[{"title":"Ivory Lace","offer_id":44899610099759,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true},{"title":"Seafoam Lace","offer_id":44899610492975,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true},{"title":"Petal Pink Satin","offer_id":44941254361135,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true},{"title":"Champagne Satin","offer_id":44941254426671,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true},{"title":"Dusty Rose Satin","offer_id":44941254492207,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/3310\/9039\/files\/Generated_with_Kive.ai_-_kive-image-84.png?v=1778031063"},{"product_id":"the-lace-nell","title":"The Lace Nell","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eA lace mini made for getting ready — and staying in rotation after.\u003c\/span\u003e\u003cbr data-start=\"2542\" data-end=\"2545\"\u003e\u003cspan\u003eSoft, breathable, and easy to wear under a robe or on its own.\u003c\/span\u003e\u003cbr data-start=\"2609\" data-end=\"2612\"\u003e\u003cspan\u003eDesigned for the moments before the dress, and the ones that come after.\u003c\/span\u003e\u003c\/p\u003e","brand":"For Keeps","offers":[{"title":"S","offer_id":44907134713903,"sku":null,"price":89.5,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44907134746671,"sku":null,"price":89.5,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44907134779439,"sku":null,"price":89.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/3310\/9039\/files\/The_Lace_Nell.png?v=1770335162"},{"product_id":"the-heirloom-lace-tote-pouch","title":"The Heirloom Lace Tote + Pouch","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTell them you're a bride ... without writing it on your bag.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFor the morning of, when you'll need somewhere to tuck the silk slip you almost forgot, the second pair of earrings, the lipstick you keep reaching for. For the rehearsal dinner the night before. For the beach week after. For the carry-on you pack for every anniversary trip after that.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEmbroidered lace appliqué over ivory cotton. The matching lace pouch nests inside — perfect for lingerie, jewelry, or anything you want to keep separate from everything else.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA bridal tote without the lettering. A keepsake without the kitsch.\u003c\/p\u003e","brand":"For Keeps","offers":[{"title":"Default Title","offer_id":45298916884527,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/3310\/9039\/files\/The_Heirloom_Lace_Tote_Pouch.png?v=1778026939"},{"product_id":"the-hydrangea-set-bridesmaid-pjs","title":"The Hydrangea Set","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"48:1-48:86;1758-1843\"\u003eWe didn't design this from a mood board — we designed it from the bridal suite.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"50:1-54:81;1845-2282\"\u003eAfter 554 weddings (and counting), we've learned something ... c\u003cspan style=\"font-size: 0.875rem;\"\u003eheap pajamas make a cheap experience. So we built something different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"58:1-62:56;2357-2754\"\u003e\u003cem\u003eNow introducing the curated morning-of sets from For Keeps.\u003c\/em\u003e\u003cstrong\u003e Choose your silhouette.\u003c\/strong\u003e The \u003cstrong\u003eMini Flutter-Tie\u003c\/strong\u003e is light and easy, with tied straps that stay put instead of slipping down all morning. The \u003cstrong\u003eMaxi, Flutter-Sleeve\u003c\/strong\u003e is calf-length with side pockets built in (yay, pockets!). Both come in our Hydrangea Ribbons print: soft blue hydrangea and trailing pink ribbon, romantic without trying too hard.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"64:1-65:71;2756-2914\"\u003eBoth styles are cut to actually flatter — not just hang there and hope. This is what we wish every bridesmaid had been handed, every one of those 3,000 times.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"67:1-69:49;2916-3128\"\u003e\u003cstrong\u003eEvery set arrives in its own signature For Keeps blush velvet keepsake bag\u003c\/strong\u003e — gift-ready straight out of the box. No extra wrapping, no separate purchase needed. Order one for a friend, and it's already a gift.\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"For Keeps","offers":[{"title":"XS\/S \/ Mini (Flutter-tie)","offer_id":45551685828655,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"XS\/S \/ Maxi (Puff Sleeve)","offer_id":45551685861423,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Mini (Flutter-tie)","offer_id":45551685894191,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Maxi (Puff Sleeve)","offer_id":45551685926959,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"L\/XL \/ Mini (Flutter-tie)","offer_id":45551685959727,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"L\/XL \/ Maxi (Puff Sleeve)","offer_id":45551685992495,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/3310\/9039\/files\/The_Hydrangea_Set_Bridesmaid_Pajamas_by_For_Keeps.png?v=1783007743"},{"product_id":"the-morning-shirt","title":"The Morning Shirt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYour new favorite nightshirt — the one you'll actually reach for, while you're getting ready and every quiet night after. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eChoose \u003cstrong\u003eBlue Seersucker\u003c\/strong\u003e or \u003cstrong\u003eWhite\u003c\/strong\u003e  — soft cotton cambric, the color you'll wear once and keep for twenty years. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eHand-selected from Needham Lane, a small, woman-led studio in New England making timeless cotton sleepwear since long before \"elevated loungewear\" became a category we all had to have. We don't say that about everything we carry. We do about this.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e100% woven cotton — never knit, so it holds its shape wash after wash and only gets softer.\u003c\/p\u003e","brand":"Needham Lane","offers":[{"title":"Seersucker Blue \/ S","offer_id":45553339924527,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"Seersucker Blue \/ M","offer_id":45553339957295,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"Seersucker Blue \/ L","offer_id":45553339990063,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":45553340022831,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":45553340055599,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":45553340088367,"sku":null,"price":82.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/3310\/9039\/files\/NeedhamLaneBridalSuitePJs.jpg?v=1783025840"}],"url":"https:\/\/beforkeeps.com\/collections\/the-morning-of.oembed","provider":"For Keeps","version":"1.0","type":"link"}